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The ‘carbon footprint’ - an unreliable indicator of environmental sustainability In recent years, the ‘carbon footprint’ has become a popular way of comparing the relative environmental impact of goods, services or industrial activities. Companies have seized on it as a way of building a competitive advantage (‘our product has a smaller footprint than yours’), or measuring improvement (‘a smaller footprint means a better product’), while environmentally conscious procurers and consumers use it to decide between competing offers. And yet, in practice, simply comparing carbon footprints is rarely fair or scientific. Indeed, as a measure of environmental impact or sustainability, it can be quite misleading. There are three main problems. |
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Carbon Footprint PositionPaper Different attempt are emerging to quantify specifically the Carbon Footprint of products and services. Make use of the IAI Guidance Document to ensure that you footprint assessments are performed according to established and recognized methodologies. |
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